 |
|||||||||||
|
|||||||||||
 |
 |
|
PRODUCT & SERVICES We define Interactive Marketing as marketing communications that use digital channels of communication using different devices. Those channels can include • Web sites These message approaches can be used on • Computers They can be done stand alone or in conjunction with other marketing in print, broadcast or direct mail STRATEGIC PLANNING & RESEARCH Strategy development and the research that drives it is a combination of art and science. A statistically sound, scientifically correct research rigor needs to underpin the ability to make creative connections of past and current data. We follow accurate research methods to provide the very best data gathered through online surveys, usability testing, and focus groups. Then we collaborate internally with team members of different backgrounds and with clients to brainstorm the best strategic approach based on this data. WEB DEVELOPMENT & CONTENT MANAGEMENT Our team of experts on the Internet medium know how to make it work with your strategy, objectives and audience. In designing your site, we keep in mind the issues of usability, color selection and contrast, HTML limitations, hardware variables, functionality, image size, resolution, browser compatibility, connectivity, and download times. We also make sure that your approach will last and adjust with your business, including updated and changing content that speaks to your audience. That's how you get people coming back to your Web site - and telling their business acquaintances and friends about it. Infostat has managed content for sites that have strict legal or regulatory requirements and for major event sites that require continual content changes throughout the day. We provide our clients an online project management tool to help keep the process organized. Annual plans, weekly reports and quarterly strategy meetings are all part of the process to keep your site on plan. DESIGN & USABILITY Interactive design is fundamentally different than print, TV or radio. To be successful, navigation, visual design and content must appeal to the target audience and foster an ongoing brand/customer relationship. Our team of designers, producers and writers know from experience and research what works... and what doesn't. Brand strategy documentation, tone boards, creative briefs, timelines with ownership identification and prototyped wireframes insure that creativity and innovation are shared by the client and work to build online brand equity. PROGRAMMING & DATABASE MANAGEMENT Our technical work leverages our two strengths - an understanding of a variety of programming languages and software packages, and our systems work that understands the platform on which this programming runs. This means that our programming is developed keeping in mind the most efficient use of systems for best performance. Our knowledge base of hosting systems enables us to host different modules, assist with set up, or install in your hosting environment since we understand both the programming and the systems. TRAFFIC BUILDING & REPORTING
There are more than three billion pages on the Web. Getting an audience to your
site won't happen by accident and not getting the right audience means no return
for your investment. WEB PERFORMANCE & REPORTING Interactive marketing can be measured and analyzed in a manner that provides consistent performance reporting. We have developed several approaches to measure individual projects and compare them to others for benchmarking. Our years of experience in working with interactive, also provides us insight into what the data means, and we provide reports that can help your team take action. |
 |
 |
|
